I have been a fan of the work on HelloMe for a long time and their new stuff keeps getting better. They have a real eye and precision for finishing and presentation which gives their work a push above alot of other work out their. This eye for finishing really completes the design or product indefinitely. By choosing such a highly fluorescent green for the personal mailer it has created its own brand in a sense and captures the eye and embeds it into the heads of its audience. Their choice of photography reallys helps sell the design also, there has time and effort been taken and it really shows and pays off. This is somethign i can inccorporate into my work. atnetion to detail is a must.